NL Beauty

Project Overview

Nikoleta Lozanova is a fashion household name in Bulgaria. The model’s fame is rapidly spreading elsewhere too thanks to her strong social media following and the work she’s done with international publications including Philip Plein, Maxim and FHM.

In close partnership with Enforce Digital Nikoleta launched NL Beauty, a make-up and skincare brand with the focus on chic, elegance and femininity.

NL Beauty being one of Enforce Digital’s in-house brands, we have a vested interest for the brand to succeed. We are involved in every stage of the process - from concept development and product design to online sales and influencer marketing campaigns. EnforceDigital is in charge of building a strong recognisable brand leveraging Nikoleta’s star power.

In the short time since the brand was started in early 2020, we’ve launched over 20 beauty products across multiple categories and became the first “blue badge” Bulgarian company on Instagram. Our customer base is now over 30,000 with over a third going for repeat purchases - a strong foundation for brand loyalty. Our reach is continuously expanding too; having started in Bulgaria, NL Beauty is now sold in 27 countries, with a dozen more markets in the pipeline.