NL Beauty

A skincare and beauty brand in collaboration with Nikoleta Lozanova, Bulgaria’s biggest fashion celebrity.
NL Beauty
unique beauty products
launched
customers
social media followers
countries we're selling in

Project Overview

Nikoleta Lozanova is a fashion household name in Bulgaria. The model’s fame is rapidly spreading elsewhere too thanks to her strong social media following and the work she’s done with international publications including Philip Plein, Maxim and FHM.

In close partnership with Enforce Digital Nikoleta launched NL Beauty, a make-up and skincare brand with the focus on chic, elegance and femininity.

NL Beauty being one of Enforce Digital’s in-house brands, we have a vested interest for the brand to succeed. We are involved in every stage of the process - from concept development and product design to online sales and influencer marketing campaigns. EnforceDigital is in charge of building a strong recognisable brand leveraging Nikoleta’s star power. 

In the short time since the brand was started in early 2020, we’ve launched over 20 beauty products across multiple categories and became the first “blue badge” Bulgarian company on Instagram. Our customer base is now over 30,000 with over a third going for repeat purchases - a strong foundation for brand loyalty. Our reach is continuously expanding too; having started in Bulgaria, NL Beauty is now sold in 27 countries, with a dozen more markets in the pipeline.
NL Beauty
NL Beauty
NL Beauty

What we did

Conversion optimisation

Conversion optimisation

Sales Funnels

Sales Funnels

Conversion rate optimisation

Conversion rate optimisation

Web development

Web development

Sales

Sales

Search engine optimisation

Search engine optimisation

Social media advertising

Social media advertising

Brand development

Brand development

Product Development

Product Development

Influencer marketing

Influencer marketing

Email Marketing

Email Marketing

Sounds Like a Match?

Get in touch today and let's discuss your current business challenges!

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What Nikoleta Says About Our Work
NL Beauty
The EnforceDigital guys are absolute legends! Working with them has been the best decision I ever made!
Nikoleta Lozanova
Bulgaria's #1 Top Model

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Whether you want to learn more about our services or would like to discuss a potential future collaboration, let us help you with your challenge.
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