ABS: The Secret Revealed

Comprehensive guide on how to “upgrade” your core body from the world-renowned name in fitness
ABS: The Secret Revealed
copies sold
languages
followers on social media
markets

Project Overview

Fitness enthusiasts all over the world look up to Lazar Angelov. Over the years, the fitness guru and model has built up a loyal following of like-minded people to share his knowledge with.

To do so Lazar chose the medium on an e-book. The idea was rather simple - with no fluff and pretence to help people - be they commited fitness enthusiasts or casual observers - improve their body. He had the topline idea but needed to translate it into a marketable product.

That’s where Enforce Digital comes in. We started with the basics and developed a range of creative concepts for the future book. Through trials and tribulations and with close cooperation with Lazar himself we’ve ended up planning and producing content for the book. With the product ready, we've launched a comprehensive digital strategy to drive sales.

Without exaggeration we can say that the project was a huge success. Not only has it received overwhelmingly positive reviews from the fans but also sold over 50,000 copies and ended up being translated into 5 languages. So staggering was the positive reception that the digital edition led to the publication of hard-back editions of the book further down the line.
ABS: The Secret Revealed
ABS: The Secret Revealed

What we did

Landing pages development

Landing pages development

Lead generation

Lead generation

Search engine optimisation

Search engine optimisation

Product Development

Product Development

Concept design

Concept design

Sounds Like a Match?

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ABS: The Secret Revealed
Enforce Digital are true partners of mine. We have collaborated on multiple projects and I’m extremely happy with how they do things.They are very skillful, enthusiastic and ambitious - that’s the only type of people I work with. But above all I appreciate their drive to deliver actual results. Results that can be measured
Lazar Angelov
World's #1 Fitness Model

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