ABS: The Secret Revealed

Fitness enthusiasts all over the world look up to Lazar Angelov. Over the years, the fitness guru and model has built up a loyal following of like-minded people to share his knowledge with.

To do so Lazar chose the medium on an e-book. The idea was rather simple - with no fluff and pretence to help people - be they commited fitness enthusiasts or casual observers - improve their body. He had the topline idea but needed to translate it into a marketable product.

That’s where Enforce Digital comes in. We started with the basics and developed a range of creative concepts for the future book. Through trials and tribulations and with close cooperation with Lazar himself we’ve ended up planning and producing content for the book. With the product ready, we've launched a comprehensive digital strategy to drive sales.

Without exaggeration we can say that the project was a huge success. Not only has it received overwhelmingly positive reviews from the fans but also sold over 50,000 copies and ended up being translated into 5 languages. So staggering was the positive reception that the digital edition led to the publication of hard-back editions of the book further down the line.