Sandy beaches. Mediterrenian sun. Unforgettable landscapes. Warm embrace of the sea. And music. Lots and lots of music…
That, in a nutshell, is the Halkidiki Adventure music festival. It brings together A-list artists and party-goes from all over Europe and connects them with music, dance and positive vibes.
Enforce Digital has been running multi-channel advertising campaigns to drive attendance and sustain engagement. We've also partnered with a number of prominent influencers to raise the festival’s profile and bring the party-goers on board. A brand new CRM system was developed to maximise the customer lifetime value and ensure that the attendees return to the festival next year.
The results were encouraging to say the least. We’ve achieved a 65% year-on-year increase in the number of attendees and built up a strong social media following to keep the audience engaged even during the COVID pandemic when they couldn’t attend the festival.
What we did
Social media marketing
CRM Development and Integration
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Until the ED team joined our business, our approach to digital marketing was at best misguided. We had kicked off a number of initiatives and yes they were driving sales but nowhere near the cost we were aiming for. ED changed this. They’ve implemented a number of fixes and optimisation measures that enabled us to attract attendees to our festival at the fraction of cost
CEO at Event Academy
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