Lazar Angelov has found immense success in the world of professional fitness modelling. With his more than 20M followers on social media, he also ranks among the biggest fitness celebrity accounts.
Lazar was exploring ways to share his knowledge, and help people to transform their bodies and live healthier lives.
That’s how the idea of Fitness Academy came by. This digital platform would be a one-stop shop for all things health and fitness, be you looking to lose weight or build muscle through the appropriate workout routine.
Enforce Digital was involved from the offset. We’ve developed the product from the ground up - concept development, web and app development, creative execution, provision of on-going support, advertising, traffic generation, email marketing and more.
Beyond that, we’ve led a multi-channel marketing programme to engage, expand and monetise Lazar’s followers base. We’ve run a number of paid and organic campaigns across email, search and social to grow the Fitness Academy’s user base and maximise customer lifetime value
The results speak for themselves. With over half a million registered users, we saw over 60% subscription retention rate. Not only this, but the levels of enthusiasm and engagement demonstrate the genuine worth of the product with most members using the platform at least 3 times per week. And then there’s a 4.8 star rating on App Store and overwhelmingly positive feedback Lazar receives through social media.