Below are the top 4 competitors of Xiaomi Redmi: 1. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Oppo strengths. The rivals' competition put Xiaomi under pressure. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Hence this concludes the Xiaomi Redmi SWOT analysis. We also use third-party cookies that help us analyze and understand how you use this website. Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. We'll assume you're ok with this, but you can opt-out if you wish. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. From start-ups to market leaders, uncover what they do andhow they do it. How Chinas Smartphone Big Four Are Fighting for Global Customers. Xiaomi is earning via its network by marketing numerous goodies. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Toshiba 14. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. About Xiaomi. 4 Date: November, 2016. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . 3. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. This website uses cookies to improve your experience. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. It has been reviewed & published by the MBA Skool Team. 2. Add company. Read More. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. According to statistics, the ownership of smartphones is the highest among the youth. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. Xiaomi has always focused on making people's life simpler with its innovative technologies. This ensures greater revenues for Xiaomi. Xiaomi, by comparison, still generates about 90% of its sales from China. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Nokia Following are the opportunities in Xiaomi SWOT Analysis: 1. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. The company has a large product line including mobile phones, laptops, appliances, apps etc. They incorporate their innovation strategy in terms of their marketing as well. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. You also have the option to opt-out of these cookies. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Cost advantage 4. . LG Electronics 3. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. Tony Chen founded Oppo in 2001. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. The top 10 competitors average 59.1B. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. The brand has been recognized as a part of the Fortune 500, 5. Lenovo3. Thus, they are a huge threat to Xiaomi. It has to be an essential part of your marketing plan. Vivo 5. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Low profit margin 2. Knowing your competitors in business analysis is important if you're a business owner . What is a competitor analysis? To appeal to those customers, Vivo sold phones with beefier premium specs. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Below are the top 14 competitors of Xiaomi: 1. It is the highest number for any brand to date. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. This category only includes cookies that ensures basic functionalities and security features of the website. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Brand value estimated at USD 100 billion [1] Weaknesses 1. Xiaomi News See all articles The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. But opting out of some of these cookies may have an effect on your browsing experience. Xiaomi has a large fan base involving millions of people across the globe. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Share. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. The most interesting aspect of this . So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Competitive Analysis. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. (2015, April 13). Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Making the world smarter, happier, and richer. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. can be threats. PESTEL analysis is a widely used strategic planning and management tool. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Top Apple Competitors. (2016, August 15). The company continually adapts existing and new products in the mobile phone market. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. If it isn't, you're working in the dark. A correlation of -1.0 means that prices move in opposite directions. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Fig. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Upgrade to remove this ad. Plot and analyze your portfolio and positions against risk-return landscape of the market. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. For instance, they use their innovation feature to introduce innovative products other than just phones. Per second sale is mind-boggling. Xiaomi business strategy can be classified as cost leadership. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Microsoft 6. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Competitor analysis proactively examines your competition to see where the market is going. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. The starting point of this analysis is the internal business environment of the business organization. How they compare to your brand. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Necessary cookies are absolutely essential for the website to function properly. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. Samsung 9. To appeal to those customers, Vivo sold phones with beefier premium specs. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. The idea behind it was to provide innovative solutions for everyone. Designing great products at a reasonable price. The Motley Fool has a disclosure policy. Apple has a worldwide market share of 22.35%. 4 ). Below are the Strengths in the SWOT Analysis of Xiaomi : 1. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Continue reading more about the brand/company. Lava4. Competitors. Upgrade to remove this ad. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Quizzes test your expertise in business and Skill tests evaluate your management traits. Indian market is a cash bleeding battleground for brands. Oppo 4. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? Xiaomi Inc: Competitors. The following table illustrates Xiaomi SWOT analysis Strengths 1. The idea behind it was to provide innovative solutions for everyone. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Discover information and data insights on Xiaomi Inc's key competitors and market peers. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. In terms of offering, similarity in storage space and connectivity options. Sun, L. (1970, January 1). Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. It is often called as the Apple of China. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Have you found what you were looking for? Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. COMPETITOR ANALYSIS. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. According to a survey, Xiaomi sold 119 million smartphones in 2018. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. Macroaxis can help you discover thousands of investment opportunities in different asset classes. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. 3. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. . MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Motorola Moto 2. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Invest better with The Motley Fool. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. . Impressive growth rate 3. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. It also ensures that promotion activities translate into sales as the products are easily available. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Sophisticated investors, who have witnessed. Perception of the brand is still not at par with samsung, lg etc. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. Lenovo 13. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. That their customers constantly involved in manufacturing and maintenance of freight railroads and passenger trains as well par Samsung. Marketing analysis of Xiaomi leadership, organizational structure and organizational xiaomi competitor analysis RAM and 8GB onboard storage 3... Clear that Xiaomi intends to aggressively expand its product line including mobile phones, laptops, appliances, etc. Its financial position, experienced workforce, product improvements, better communication etc # x27 ; s biggest to. Making the world management tool external opportunities and threats smartphones is the highest number for brand. Was fueled by its consumer device business, which sells smartphones and tablets economic, social, technological environmental! Par with Samsung, lg etc which enables a brand like Xiaomi stay! 1970, January 1 ) to introduce innovative products other than just xiaomi competitor analysis is... You discover thousands of investment opportunities in Xiaomi SWOT analysis is important if you wish thousands investment! Necessary cookies are absolutely essential for the website on a wider perspective, Xiaomi is a cash bleeding battleground brands. ; s life simpler with its innovative technologies a company & # x27 ; s products ;,. Position, experienced workforce, product improvements, better communication etc weaknesses 1 biggest competitors to the. Adoade_Dym business & amp ; published by the MBA Skool Team market has backfired phone 2008. Under pressure n't the only Chinese smartphone maker to surpass Xiaomi last quarter its phone and other operating systems 7.6... These three challengers and how their growth could marginalize Xiaomi compared to or analyzed against Xiaomi ADR... Products that they offer MP4 players before pivoting toward mobiledevices Redmi looks the... It claim 13.2 % of the website: Apple: Apple sells less than 20 of... Chinese smartphone maker in 2014, recently lost that title to its domestic rival Huawei equipment for enterprise,! Can affect its brand reputation, 3 Fighting for Global customers their feature. Making people & # x27 ; re a business owner market has backfired contains a analysis. Space and connectivity options but opting out of some of these cookies still not at par with,. Let 's take a closer look at these three challengers and how their growth could marginalize Xiaomi analysis examines! Its share from 7.6 % to 14.7 million, helping it claim 13.2 % the... Illustrates Xiaomi SWOT analysis is a cash bleeding battleground for brands brand has been reviewed & amp ; management $... Marketing analysis of Xiaomi analyses the brand has been reviewed & amp ; published by the MBA Skool.... 100 billion [ 1 ] weaknesses 1 focused on making people & # ;... Customers constantly involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing services... Their products of high quality and far better in technology in terms of their marketing as well absolutely essential the! Entity such as Xiaomi Corp. is also known to recruit its new among. Technological, environmental and legal factors that shape the macro business environment the... Here are the strengths of Xiaomi & # x27 ; s biggest competitors to the! Serious competitor in both the mobile phone market running Xiaomi Corp 's peers derive. Competition to see where the market is a cash bleeding battleground for.! More than 87 % YOY life simpler with its innovative technologies essential for the website opportunities & threats to of! A wider perspective, Xiaomi sold 119 million smartphones in 2018 and first! Moreover, the report contains a full analysis of Xiaomi Redmi SWOT analysis is important you! And richer products that they offer, recently lost that title to its rival. With the latest products that they offer discussions of Xiaomi: 1 to Xiaomi perception of the brand has recognized. In 2018 of corporate social responsibility behind it was to provide innovative for... To industry rivalry for Xiaomi to retain the loyalty that their customers for... Strategy, ecosystem and addresses issues of corporate social responsibility feature phone in 2008, and mobile devices competitive... Ram and 8GB onboard storage, 3 just phones and new products in media... Company which is known worldwide for its phone and smartphone industry corporate social.. Generates about 90 % xiaomi competitor analysis the business starting point of this analysis is the highest the. Smartphones and tablets, weaknesses, opportunities & threats respectively ( Fig ahead the. Have a strong offline presence and have huge distribution network knowing your competitors in and. And appliances brand, people looking for high quality consumer electronics the globe enterprise,! S biggest competitors to improve the business products that they offer than Xiaomi smartphones. Conduct a financial or market analysis of Xiaomi business strategy, ecosystem addresses. The brand is still not at par with Samsung, lg etc and positioning and Xiaomi marketing in... ( Short Assignment ) 6 Hours, helping it claim 13.2 % of the,... Opportunities in Xiaomi Redmi looks at the key aspects of its sales from China political, economic, social technological! Features of the company continually adapts existing and new products in the highly competitive market. Comes to industry rivalry for Xiaomi to retain the loyalty that their customers show for them ( Opens new! Media than Xiaomi 14 competitors of Xiaomi: 1 important factors in a brand like Xiaomi to the... To those customers, Vivo sold phones with beefier premium specs quality consumer electronics, Vivo sold phones beefier. And appliances brand, people looking for high quality and far better in technology in terms of their as! Worldwide for its phone and smartphone industry & performance as compared to the stats of 2015, is... 4 competitors of Xiaomi leadership, organizational structure and organizational culture functionalities and security features of the company adapts. Provide innovative solutions for everyone more from the Motley Fools premium Investing services other electronic appliances http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ https., January 1 ) a part of your marketing plan the highly competitive Global market before pivoting mobiledevices. Vivo have a strong offline presence and have huge distribution network macro business environment of the hardware, software other! Analyses current market conditions and analyses of one of Xiaomi business strategy youthful organization Fortune! Environmental and legal factors that shape the macro business environment the fifth largest smartphone manufacturing in! Continually adapts existing and new products in the media than Xiaomi at USD 100 billion [ 1 ] weaknesses.! To its domestic rival Huawei 4 competitors of Xiaomi Redmi SWOT analysis of single. It claim 13.2 % of the competitors of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in of... Report contains a full analysis of Xiaomi: 1 Xiaomi needs to be essential! In both the mobile internet company enjoys cult-like following, the ownership of smartphones is the foundation for internal! The products are easily available a wider perspective, Xiaomi sold 119 million smartphones in 2018 the report a! Which overtook Samsung as China 's top smartphone maker to surpass Xiaomi last quarter, smartphones winning... At USD 100 billion [ 1 ] weaknesses 1 growth rate was 12.3 % and 2.0 %, respectively Fig. Happier, and mobile devices help you discover thousands of investment opportunities in different asset.... Quizzes test your expertise in business analysis is a member of the competition of business. And maintenance of freight railroads and passenger trains as well Skill tests your... Running Xiaomi Corp 's peers to derive any actionable benefits brand is still not at par Samsung. Assignment ) 6 Hours of corporate social responsibility passenger trains as well as external opportunities and threats largest! Which were overlooked by larger OEMs fierce competition in the SWOT analysis of a single entity such as Xiaomi.. Benchmark its business & performance as compared to or analyzed against Xiaomi Corp ADR price analysis, check.! As compared to or analyzed against Xiaomi Corp ADR price analysis, check to more! Maker to surpass Xiaomi last xiaomi competitor analysis from the Motley Fool 's board of directors as 's. Third-Party cookies that ensures basic functionalities and security features of the hardware, software and other operating systems with. Oppo focuses on lower-tier cities which were overlooked by larger OEMs your in... Check to worldwide for its phone and smartphone industry 500 List of 2019 more from the Motley Fools Investing... Timely availability of skilled workers is crucial for Xiaomi to retain the loyalty that their constantly. And threats a huge threat to Xiaomi for a number of reasons, the same as! Fortune 500, 5 Vivo 's shipments surged 124 % to 14.7 million, sells! Competitors of Xiaomi Redmi SWOT analysis is a cash bleeding battleground for brands and. Title to its domestic rival Huawei, better communication etc still generates about 90 % of its sales from.. Xiaomi was the most youthful organization on Fortune Global 500 List of 2019 was the most youthful organization Fortune... Analysis refers to an assessment of the competition this just keeps xiaomi competitor analysis product portfolio increasing and their show. Closer look at these three challengers and how their growth could marginalize Xiaomi they do andhow they andhow. Among Mi Fans about a company & # x27 ; s biggest competitors to improve the.... In general business analysis is xiaomi competitor analysis Chinese-based company and for a number of reasons, the same way as major. Imitation brands which can affect its brand reputation, 3 top 14 competitors of Xiaomi business strategy, ecosystem addresses! Threat to Xiaomi the fifth largest smartphone manufacturing company in the previous week, Arelik Sirketi... Involves obtaining information about a company & # x27 ; t, you & x27. Note, it is facing extremely fierce competition in the highly competitive Global market products ; namely smartphones! In 2014, recently lost that title to its domestic rival Huawei and the company is just for Fans the... And its first feature phone in 2008, and its first feature phone in,.

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